Our Story

The intersection Union and East Avenues in Saratoga Springs, NY is the epicenter of activity and conversation during summer afternoons in the Upstate resort town. Visitors and residents alike pass by filing into the famed nearby racecourse chatting about their favorite horses, the best restaurants, and opinions on current events. The goal of all public relations efforts is to be the topic of conversation at crossroads like this—both physical and virtual.


Union & East was founded to put clients at the center of these conversations with strategic, creative, and solutions-oriented public relations and communications tactics. Founding principal Mark LeBeau knows what drives these conversations, drawing on his communications experience spanning multiple industries.

U&E sees itself as an extension of our clients’ teams, ready to roll up our sleeves and put in the grunt work to tell stories and achieve goals.

About Mark

Founder and principal Mark LeBeau holds a bachelor's degree in political science from McGill University and a master’s degree in public relations from Georgetown. Mark started his career in political campaigns running organizing operations and volunteer management for candidates in congressional, statewide, and national campaigns. He translated his organizing skills into communications ability for employers in government, local news, and the advocacy sector.


Mark began freelancing in 2023 and has been a valued addition to client teams in New England, across the country, and beyond international boundaries. In 2025, Mark formalized his business—launching Union & East Consulting, LLC.